Champion LIFE
Ecommerce Website

Project Scope

Competitive Research
Industry & Audience Research
User Experience Design
Visual / UI Design
User Testing
Front-End Development

OPPORTUNITY

The classic brand Champion has a loyal following within the streetwear fashion community. Champion created a new line of products, Champion LIFE, to cater to this niche audience. The brand needed an ecommerce experience to appropriately showcase the new line.

SOLUTION

We began with a crucial research phase to uncover actionable audience insights. Exclusivity and self-expression motivate the streetwear consumer. They connect with authentic brands that offer unique styles that are not mass produced. Based upon these insights, we designed the experience as a shoppable lookbook made up of boutique collections. The team created two visual concepts and tested them with streetwear consumers, using interactive prototypes. The end result was an experience that reflected the Champion brand and resonated with the consumer.